Outdoor Tourism

Outdoor Tourism

Aims & Objectives


The Outdoor Tourism project aims to boost outdoor tourism potential in North Wales and South East Ireland. Project activity will focus on developing the Outdoor Tourim business for identified area in these regions


The Outdoor Tourism Project will:

  • Foster business development in outdoor tourism by supporting at least five tourim businesses in each area
  • Support employment opportunities in outdoor tourim by developing a cross-border accredited outdoor instructor's apprentice programme
  • Develop innovative marketing initiatives in outdoor tourism by developing a joint marketing strategy and joint promotional tools with the objective to increase market attraction and promote the local area to a wider tourism market
  • Engage with local individuals in outdoor activities by organising taster sessions, development and coaching programmes with volunteers and workshops with communities in order to encourage the creation of a generation of local outdoor activity enthusiasts in the cross border area


Partner ERDF (€) Total Project Budget (€)
Conwy County Borough Council LP 256,268 341,691
Kilkenny Leader Partnership 232,723 310,298
The Outdoor Partnership 230,830 307,773
Kildare County Council 218,296 291,061
Dun Laoghaire Rathdown County Council 217,850 290,467
Gwyneed County Council 212,368 283,157
Total 1,368,335 1,824,447

Counties in Ireland where the project is carried out:

Dublin, Kildare, Kilkenny

Counties in Wales where the project is carried out:

Conwy, Gwynedd


Name Organisation Email Telephone
Jon Merrick - Conwy County Borough Council jon.merrick@conwy.gov.uk +44 1492 574201