Aims & Objectives


The BRAND project is aimed at producing a methodology by which communities can be engaged with re-branding their towns. A successful methodology will be constructed, allowing for a Toolkit. This in turn will secure a fruitful exercise of town re-branding for each of the four towns, boosting competition, image and community wellbeing.


The four objectives are:

  1. Identifying and developing the brand of each town
  2. Establishing a sustainable cross-border model for urban re-branding (development of a toolkit)
  3. Developing a community understanding of the need for sustainable development
  4. Devising new research and consultation processes


Partner ERDF (€) Total Project Budget (€)
Denbighshire County Council LP 371,011 494,681
Isle of Anglesey County Council 371,011 494,681
Kildare County Council 371,011 494,681
Dun Laoghaire-Rathdown County Council 371,011 494,681
Total 1,484,044 1,978,724

Counties in Ireland where the project is carried out:

Dublin, Kildare

Counties in Wales where the project is carried out:

Denbighshire, Isle of Anglesey


Name Organisation Email Telephone
Carolyn Brindle - Project Manager Denbigshire County Council, Caledfryn, Denbigh, Denbigshire 0044 1824 706770
Dewi Lloyd - Isle of Anglesey County Council
Helen Dowling - Kildare County Council
Wessel Badenhorst - Dun Laoghaire County Council