Aims & Objectives


The HERCULES project pilots an innovative education and community development approach to empower communities to develop sustainable cultural tourism products built on a ‘Sense of Place’ defined as; embracing the distinctive sights, sounds and experiences rooted in a country, including the unique and memorable qualities that resonate with local people and visitors alike (Welsh Government). 

HERCULES combines training and community capacity building with a cross-border regional social network to create new sustainable tourism business opportunities and jobs.

Project Objectives:

  • Conduct sense of place research in cross-border region to identify assets and growth areas;
  • Pilot an online sense of place and associated media training programme targeted at communities, tourism related SME’s and entrepreneurs;
  • Create a sustainable online sense of place social network;
  • Unite community/ SME tourism/ public sectors within the project and social network.

By developing the sense of place concept into a practical training toolkit with an associated social network, it is intended this pilot will kick-start a process of creating a recognisable tourism brand of specific benefit to communities in the cross-border region, by achieving the following:

  • Establishing cross-border cultural links;
  • Identification of new sustainable tourism/ social enterprise business opportunities;
  • Providing lifelong learning and skills development for communities;
  • Community regeneration through sustainable cultural tourism and job creation.
Partner ERDF (€) Total Project Budget (€)
Trinity University College Carmarthen LP 255,652 340,942
Dunhill Rural Enterprises Ltd. 139,080 185,468
Total 394,732 526,410

Counties in Ireland where the project is carried out:


Counties in Wales where the project is carried out:



Name Organisation Email Telephone
Louise Emanuel - University of Wales Trinity St. David, Carmarthen 3A31 3EP WALES l.emanuel@trinity-cm.ac.uk
Samantha Richardson - Dunhill Rural Enterprises Ltd., Dunhill Ecopark, Ballyphilip, Co. Waterford, IRELAND samantha@dunhillecopark.com